Author: Maurice Ruckman

1. Greet the Giver

Dear Aunt Sally,

That’s the easy part, but you’d be surprised how many people forget it. Dale Carnegie taught us people love to hear their own names and Direct Marketing is sure we also love to read them in ink. That’s right, ink. Blue-black is always the number-one choice, but black will suffice in a pinch. Don’t let a whimsical marker color be the most stunning part of your note: instead let the words sing without the amplification of rainbow hues. Even if your handwriting is poor, you must still hand-write your notes. Do not type them or, worse, use a word processor. No excuses.

2. Express Your Gratitude

Thank you so much for the slippers.

This first paragraph seems like it would be the easiest, but it is actually the most complicated. Beware the just writing trap. You are not ‘just writing to say’ as in I am just writing to say; that’s stating the obvious. If the giver is reading, clearly you have already written. Therefore use the present-perfect tense, which essentially means write as if whatever you say is happening in the moment.

Also—and this is important—never directly mention money. ‘Thank you for the hundred bucks’ could instead be ‘Thank you for your generosity.’ All cash denominations become ‘your generosity’ or ‘your kindness.’ If you feel the giver overspent, the farthest you can go is appreciated: ‘Your generosity is appreciated,’ or ‘It is such an extravagant gift—your kindness is appreciated.’

If you’re writing to thank someone for an intangible (such as them putting you up at their place while you were in town for the weekend), first define what the intangible thing is, and then make the gift sound as attractive as possible. In other words, don’t say: ‘Thanks for letting us crash at your place.’ Instead say: ‘Thank you for your hospitality.’ Don’t worry if it sounds too simple; the point of writing the note is to create a simple expression of a heartfelt sentiment.

3. Discuss Use

It gets very chilly here in the winter, so they will get a lot of use when winter comes.

Say something nice about the item and how you will use it. Let’s say it’s something you actually love and use incessantly—then say so: ‘Ever since I got the slippers I have only taken them off to shower and go to work. I’d wear them to the office if I thought I could get away with it.’

But don’t lie, even though some etiquette books may tell you it’s okay. After all, there’s always a truth that can be extracted. Let’s say you hate the slippers. How to say thanks? Find the one thing about them that’s nice and discuss it—but don’t get carried away. ‘They are such a lovely shade of blue’ works, and is more honest than ‘These slippers make my heart sing like a choir of angels,’ which is overkill. If it was a gesture, like letting you stay at their place, you can follow the lines of ‘It’s so nice to make a personal connection while traveling. I really appreciated my time with your family.’

If the gift was cash, allude to how you will use the money, but do not itemize your planned purchases line by line, instead simply say: ‘It will be a great help when we purchase our new home/toaster/lava lamp/whatever.’

You can get arty here, but not flowery. It’s a fine line. Small, realistic statements like ‘I put the flowers on the kitchen table and they are still looking fresh and beautiful after a week,’ or ‘I don’t know which is more fun, actually using the Cuisinart, or reading recipes and thinking I could do that in the Cuisinart!’ Having fun is alright, so have at it.

4. Mention the Past, Allude to the Future

It was great to see you at my birthday party, and I hope to see you at Dad’s retirement in February.

Why did they give you the gift? What does it mean to your relationship with the giver? Let the giver know how they fit into the fabric of your life. If it’s someone you see infrequently, say whatever you know: ‘Mom tells me you’re doing great at Stanford, and I hope we cross paths soon.’ If it’s someone you’re in regular contact with: ‘I’ll call you soon, but I wanted to take time to say thanks.’ If it’s some errant family member you have little or no contact with, simply go with ‘You are in my thoughts and I hope you are well.’ Nice, right?

5. Grace

Thanks again for your gift.

It’s not overkill to say thanks again. So say it.

6. Regards

Love,
Leslie

Simply wrap it up. Use whatever works for you: Love, Yours Truly, With Love. Then sign your name and you’re done.

What’s Not There

Any news about your life. This isn’t the time to brag about your new job, a hot girlfriend, or number of surgeries. The thank-you is exclusively about thanking somebody for their kindness. While you may want more than anything to show them once and for all you amounted to something, this is not the forum. Save that for your annual Christmas letter.